Task of building links on a large scale is quite risky and comes with many challenges. One has to be careful enough not to attract the attention of the search engines. Search engines as Google and Bing are smart enough and track out any abnormality in the SEO campaign and will punish you, for the misadventure.
Below are listed challenges and possible solutions to a large scale link building plan.
Increase in number of Back Links
This is one of the of the major problems with link building and can turn out to be frustrating at times. Often, it happens that in order to beat the competitors, one goes on building links and then realizes that one is not indexed at all and this happens due to extensive link building.
The best strategy here is to make the process of link building seem as natural as possible. One should instead go in for limited number of valuable back links. You should instead move slowly and document each link, one at a time and monitor the process.
One should remember that when it comes to link building, quality matters more than quantity.
Having Extensive Links from the Same Website
Search engines are smart enough and if they find that the text is linked to pages in the same website, the same will be perceived as unnatural phenomena. The search engine will consider this as a case of text link purchase and sale. All such links will be discontinued with immediate effect. To overcome this problem, one needs to request the webmaster to build links contextually. You will need to give the webmaster multiple sets of keywords and text so as to embed the link, so as to make it look natural.
Similar Anchor Text across all Back Links
It is a common practice that webmasters depend upon primary keywords and build many links as possible. If one speaks in technical terms, if one has primary keywords in anchor text, the same is good enough. Though search engines might think of the same as unnatural and discount for all the back links that have been sourced.
If you are thinking of solving this problem, you need to have more than one variation of the primary keyword. This can be better understood with help of an example. Consider that if the primary keyword is Dog, then one can think of using White Dogs, Black Dogs as the primary anchor text. These therefore can be assumed to be totally different keywords.
Increasing the Number of Links from New Sites
This problem generally arises when one goes on a link buying spree from relatively new sites. It generally happens though that some people in the business tend to build a network of blogs to help cheaper.
This will lead to the search engines suspecting your intention and discounting all the links to new sites. A probable solution to this problem is that one should not stick to a single category and should instead have a mix of old and new sites.
Link building is a relatively simple process, especially when looked in a long term perspective. One though needs to be careful if you are looking for quick solutions.
About The Author: Claudia is a writer/blogger. She loves writing, travelling and reading books. She contributes to Hydroxycut
